MLILY USA Expands Pillow Program with Two New Collections

  •    Author: Mike Jasfer

Mattress manufacturer MLILY USA announced that it is expanding its pillow lineup with two collections designed to meet the growing demand from retailers for high-margin sleep products that deliver add-on sales. The new pillows, crafted with MLILY’s proprietary foams, offer exceptional breathability and are covered in an environmentally friendly, organic cotton fabric, will be showcased at the summer Las Vegas Market.
The new pillow collections are available in three height profiles, and give the company a full array of a dozen pillows designed to meet a variety of comfort and sleep preferences and offer breathability and cooling properties for a cooler night’s sleep.
“Sleep accessories, and especially pillow, continue to be a high-profit center for retailers, and we are committed to offering a range of options that address consumer wants and needs,” said Stephen Chen, president of MLILY USA. “Our family of pillows made from our proprietary foams and unique designs provide our partners with the ability to address a number of comfort issues for their customers, including sleeping hot, allergies, stress and anxiety and proper support.”
One pillow collection is designed with features a layer of MLILY’s proprietary Smart Foam, which delivers the benefits and feel of latex, as well as breathability for air flow. Covered in a 100 percent, certified-organic cotton, removable and washable cover, the pillow is available in three heights to accommodate side, back and stomach sleepers and is priced to retail at $99.
MLILY’s other pillow introduction, priced to retail at $129, features a soothing gel layer to help with temperature regulation by dispersing heat through pinhole air vents. The gel side rests atop an anatomical foam that allows for a free flow of air. Pillows in this collection are covered in the same certified-organic cotton cover that can be removed and washed.
The new pillow introductions join the company’s family of pillows that include BioRelax, MLILY’s CBD-infused memory foam pillow, and the Comfort, Harmony and Dreamer pillow lines.
The company’s complete product line, including its expanded pillow selection, will be on display in the company’s Las Vegas showroom located at B-912 during market, August 30 through September 3.
About MLILY USA: MLILY USA is the North American mattress and pillow company of Healthcare Co., Ltd. Knoxville, Tennessee-based MLILY USA’s mattresses, pillows and sleep accessories are manufactured in state-of-the-art factories around the world, including China, Thailand, Serbia and Winnsboro, South Carolina, that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products. For more information, visit www.MLILYUSA.com.
 

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