August staycations boosted UK retail footfall, says Ipsos

  •    Author: Mike Jasfer

The latest footfall figures for non-food stores from Ipsos Retail Performance show that in August, confidence in masked-up shopping and UK staycations boosted shopper numbers.
Shopper numbers were down by -41.7% YoY, far better than the -53.0% fall in July. Average weekly numbers bounced up by +18.8% compared to July 2020, an improvement on the +12.7% rise in July vs June comparison.
Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance, says: “August is usually a quieter month than July, but the reverse was true this year.
“Weekly footfall levels in non-food shops rose in each of its four weeks, reflecting both the growing confidence in masking up and going into shops and the greater number of people deciding to stay in the UK this summer rather than venturing abroad on holiday. Retailers also played a significant part by offering heavy promotions to encourage shoppers back into stores.
“We are now entering a period of transition, as we move into the key period of the retail year. With students going back to school and university, the end of Eat Out to Help Out, the economy officially moving into recession and companies beginning to pay some of the furlough costs, these changes bring with them new uncertainties.
“How they will influence the speed of recovery in household spend generally, and the retail sector in particular, is difficult to judge. What is certain above all else is that further recuperation is dependent on people remaining disciplined in how they go about their daily lives.”

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