Symbol Mattress Reinvents Sleep Fresh Brand

  •    Author: Mike Jasfer

Symbol Mattress announces that it has reinvented the Sleep Fresh brand to meet consumer demand for anti-microbial sleep and give retailers an e-commerce ready product to boost sales.
The Sleep Fresh brand has been reintroduced with a total makeover. It now features the Sanitized treatment, a non-toxic, protective treatment proven effective against bacteria, microbes, mold, odors, dust mites and other allergens. The mattress is Oeko-Tex and CertiPUR-US certified with the Sanitized hygiene function built in for permanent non-toxic protection that does not wear off.
The new Sleep Fresh hybrid can be roll-packed and shipped nationwide for contact-less delivery. Retailers can display it in-store and offer hassle-free delivery options that meet consumer preferences and local requirements in their area.
“The Sleep Fresh reinvention was borne of our discussions during COVID shutdown to bring forward a product that is highly relevant to consumers. We believe Sleep Fresh will drive sales for our retail partners and fast-tracks them with an e-com ready product at a velocity price point and higher margins,” said Symbol president Mike McQuiston.
The new Sleep Fresh hybrid mattress consists of contouring and comfort layers of gel-infused, zoned and high-density foam for cooler sleep and pressure relief, plus a support system of 789 individually wrapped coils also zoned for lumbar and perimeter support, motion reduction and maximum air flow.
Sleep Fresh is 100% made in the USA and designed for all sleep positions with a medium-firm feel and retails at $699 for a queen mattress only.
 About Symbol: Based in Richmond, Va., Symbol Mattress is ranked among the Top 10 bedding producers in the U.S. and has over a million square feet of manufacturing space across six facilities in the country. Symbol provides quality mattresses that range in types and price ranges for the residential and contract markets.
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