Spring Air Signs 48 Boscov Stores to Carry 12 SKUs

  •    Author: Mike Jasfer

Spring Air International announced that it is expanding its retail presence in a new partnership in all 48 northeast, mid-Atlantic and Ohio stores of leading retailer Boscov’s. The retailer is selling six of Spring Air’s flagship Back Supporter models, two from its Four Seasons collection and an exclusive collection of four value-priced beds, The Legacy Collection. Spring Air products will be available in-store and online.
“Boscov’s is a regional retail powerhouse, that is well respected in the communities it serves. We’re proud to be able to partner with such a strong family business,” said Nick Bates, president of Spring Air International.
Reading, Pennsylvania-based Boscov’s is the largest family-owned department store in the U.S. Founded in 1914, its stores are located in Pennsylvania, New Jersey, Maryland, New York, Connecticut, Delaware, Ohio and Rhode Island.
Back Supporter, the cornerstone of the Spring Air line featuring the brand’s unique zoned-encased coil support system, will retail from $599 to $999 for queen mattress only.
The Four Seasons mattresses will retail starting at $1,199, giving Boscov’s a branded mattress at a mid-velocity price point than previously offered. One Four Seasons mattress features the collection’s warm fleece cover, and the other is available in a cooling, phase-change cover.
The company also developed The Legacy Collection, a four-model value-priced line exclusively for Boscov’s to retail from $199 to $499 in queen.
 
About Spring Air International: Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.

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