Pre-Registration for Total Home & Gift Market Accelerates Via New FastPass System

  •    Author: Mike Jasfer

Dallas Market Center, the lifestyle marketplace for retailers and interior designers, announces that pre-registration for Total Home & Gift Market (August 19-25) has accelerated by more than 35% following the recent debut of a new FastPass registration system.
The FastPass, available from the front-page of the Dallas Market Center website, is a one-step pre-registration for buyers that delivers an immediate email confirmation and barcode. Recent improvements have made the process of registering for the FastPass easier and the on-site process to enter Market with a FastPass will be quicker and low contact.
Upon entry to market at any main building entrance, buyers with the FastPass will access exclusive registration lanes with scan, print, and go technology. Similar to airline boarding passes, the FastPass may be presented via a printed copy or digitally via a mobile device. FastPass lanes will be available at the World Trade Center, Trade Mart, Interior Home & Design Center, and Market Hall the duration of the show.
Over the past two weeks, pre-registration has accelerated following the debut of the new FastPass — along with encouraging public health news from local officials. COVID-19 cases in Dallas County have sharply declined by as much as 50%, including a daily case last week that is the lowest since June 1. Furthermore, the latest data show that Dallas Market Center is located in the least vulnerable ZIP Code in Dallas County.
“We’re pleased with the pre-market registration trend as we prepare to safely welcome buyers into our marketplace,” said Cindy Morris, president and CEO. “The FastPass is an important, additional method to support a healthy environment. Our complete plan, together with design features including large parking lots, wide entries and hallways, and multiple escalators, create the safest possible environment among all market centers and trade events. We continue to be encouraged by the sharp reduction in local COVID-19 cases following the mask order.”
Strict measures are in place to guide all August events. The complete protocols are available via a link on the front page of the Dallas Market Center website. Those measures include existing procedures for social distancing as well as recent additions such as a mask requirement and mandatory temperature check for each person entering the marketplace including all buyers and exhibitors. In addition, the guidelines cover facility operations, registration, food and beverage service, shuttles, employee screening, and other important topics. A quick list of health & safety protocols as well as a link to the comprehensive plan are available here: http://blog.dallasmarketcenter.com/new-health-safety-measures.
As more buyers seek products across all lifestyle categories, Dallas Market Center continues to be the most complete marketplace of best-selling and one-of-a-kind products including gift, home décor, lighting, holiday and floral, gourmet and housewares, and fashion. Among Dallas Market Center’s leadership positions: the largest residential lighting marketplace in North America; the largest and most successful open-daily design center; dominant trade events for gift, home décor, holiday and floral; and the nation’s most comprehensive apparel and accessories marketplace featuring the latest styles from East Coast and West Coast designers. Centrally located within a short travel time from any location in the U.S. and Latin America, the marketplace is also situated in the strongest economic zone in the U.S.
 
About Dallas Market Center: Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America for lifestyle products including western apparel and accessories, home décor, furniture, gifts, lighting and fashion for women, men, and children. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers, including retailers and interior designers from all 50 states and 85 countries, seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com.
 

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