Parker House Launches Digital Product Catalogs
Responding to industry conditions and the need for more innovative marketing tools that can be viewed and presented online, Parker House recently announced that it has added digital catalogs to its website at www.parker-house.com. The launch includes four digital catalogs that encompass its entire product line, including: Parker House case goods, Parker Living leather motion upholstery, Parker Living fabric motion upholstery and Parker Living Sleep (upholstered beds). The catalogs can be accessed directly at www.parker-house.com/pages/catalogs.
Each digital catalog is fully interactive, and every product shown is linked to its detailed listing within the website. Catalog pages include romance copy about the unique aesthetic of each collection, key features and benefits, and multiple photos of each piece. The catalog is easy to navigate and includes an interactive table of contents (TOC) and the ability to return to the TOC from any page.
“We are committed to providing marketing tools that make it easy for our dealers to browse, search and view our entire line of home furnishings, so we are excited to debut these new interactive product catalogs,” said Chris Lupo, president of Parker House. “Our line continues to grow and now encompasses home office, media, occasional, leather and fabric motion upholstery, and upholstered beds. Not only do our new online catalogs provide another way of seeing our furniture—as digital tools they’re also always up to date.”
About Parker House: Headquartered in Eastvale, Calif., Parker House is a family-owned, family-operated, third-generation company with 70+ years in the industry. Since opening its first upholstery factory in downtown Los Angeles in 1946, the company has distinguished itself by creating and delivering stylish case goods and leather upholstery furniture featuring innovative designs and superior quality. Along with its Parker Living brand, Parker House offers multifunctional pieces and lifestyle collections designed to beautify the home office, home entertainment and living areas of today’s homes. It introduces products at major furniture markets including High Point (309 South Elm Street) and Las Vegas (WMC A1053). For more information, visit parker-house.com.
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