Eclipse International Develops 12-Model Boxed Bed Collection for Omnichannel Retailers
In a move designed to give retailers a complete boxed bed program that allows them to create a complete online sleep shop, Eclipse International has developed a 12-model lineup with mattresses to retail from $399 to $999 in queen. The program is supported by drop-shipping services direct from the factory to consumers.
“Sleep e-tailing is no longer relegated to the online marketing companies; it has now become a critical part of selling for brick and mortar retailers. We’ve been pushing our retail partners to develop an omnichannel approach to selling for some time now, and our new, comprehensive boxed bed program arms them with a full merchandising program to support their efforts,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “Our program offers a broad range of designs and comfort feels so that consumers will be able to find their perfect sleep solution – none of this one-size-fits-all nonsense.”
During the three months of the COVID-19 pandemic in the U.S., Eclipse International’s facility in New Jersey has seen a sharp uptick in orders from members of its retail network that have developed vibrant e-commerce sites. Since the mostly nationwide shutdown of retail, consumers have turned to online shopping for most of their needs, including new mattresses. That shift will likely continue, and the expanded boxed bed offering from Eclipse offers retailers a broad range of price points to reach a wide range of consumer budgets.
The new boxed mattress designs from Eclipse International feature all-foam options, as well as several hybrid models to meet the growing demand in that category. Mattresses in the collection feature a broad range of components including latex, 2.5 high resilient support foams, Tencel™ and phase-change textiles are used throughout the collection.
Eclipse will either drop-ship the boxed beds directly to consumers on behalf of the retailers or ship the product to stores for the retailers to complete the delivery process or to allow for in-store, consumer pick up.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under six brands – Eclipse, Eastman House, Ernest Hemingway, Pure Talalay Bliss, Velika and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 77 licensees worldwide. For more information, visit www.EclipseMattress.com.
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