Threekit 3D and Augmented Reality Now Available to Over 1 Million Shopify Users
Threekit, a platform that lets buyers configure and customize their products in 3D, augmented reality (AR), and via Virtual Photographer™, recently announced that its 3D and Augmented Reality products are now live in the Shopify AppStore.
In a world where in-store shopping isn’t always an option, ecommerce is growing at an exceptional rate. In the past year, the category grew by 68 percent. But with 80 percent of shoppers stating they want to ’view-and-touch’ products before committing to buying them online, brands are challenged to find ways to bring the in-store experience online.
According to Shopify’s own research, published in March, one of the primary ways companies can do this is by offering 3D models in augmented reality. These visuals can increase conversion rates by up to 250% on product pages. But when brands with few resources for digital imagery attempt to customize features, colors, shapes, and sizes for their entire product inventories, they run into complex problems. Threekit solves these by helping Shopify customers perform high-quality visual customization simply and easily.
Using the Threekit integration, Shopify Marketplace vendors can now:
Customize in real time: Shoppers can visually customize, personalize, and configure their product in real-time to buy faster.
Show customized products in Augmented Reality (AR): Merchants can place the product in the customer’s environment, showing them millions of potential product configurations in AR, right in their browser.
Replace physical photoshoots for Virtual Photographer™️: Brands can create photorealistic images at a fraction of the time and cost of traditional photography.
Reduce product returns: Customers will get exactly what they envisioned when ordering.
Integrate simply: Merchants can be up and running with a beautiful customized product experience in no time.
“We’re big fans of Shopify. Dozens of our customers use the platform and many have even used Shopify Plus to scale massively,” says Matt Gorniak, CEO of Threekit. “We built Threekit to allow brands to create beautiful product customization in 3D, AR and high-definition images, and our Shopify integration is the next version of this.”
About Threekit: Threekit is the only software platform that enables companies to create 3D, photorealistic images, and augmented reality without the need for photography. When buyers see products represented realistically, they are more engaged, confident, and less likely to make a return.
Using technology developed by 15 years of experience creating visual effects for blockbuster films, Threekit’s platform creates 2D, 3D, and AR visual assets, and allows those assets to be sent to stores in just a few clicks.
In April, Threekit rolled out its latest product, configurable augmented reality, which allows shoppers to see and customize millions of product variations in AR. In August, the company launched its flagship product, Virtual Photographer™, a program that creates product images for eCommerce that look real but are completely computer-rendered. Threekit is headquartered in Chicago with a technology innovation center in Ottawa.
For more information, please visit Threekit.com.
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