IKEA U.S. Launches New Pride Collection to Support LGBTQ Homelessness Relief Initiatives
A longtime supporter of equality for all and LGBTQ rights, IKEA U.S. released a new, limited-edition Pride-themed collection of reusable bags, with a portion of proceeds benefitting the Ali Forney Center of New York City and the Los Angeles LGBT Center.
To help raise funds and awareness for both centers, IKEA U.S. launched the new, limited-edition* STORSTOMMA Rainbow lunch bag( $0.99) and will donate 30% of the retail price from each sale to the centers, up to $50,000 per charity between June 1, 2020 and August 31, 2020. This donation is in addition to a $25,000 in-kind donation to each organization (a combined value of $150,000). The charitable partnership is dedicated specifically to providing affordable housing solutions, shelter and support services for homeless LGBTQ youth and seniors.
“At a challenging time when much of the country and the world must self-isolate, it is important to recognize the meaning of the word ‘home,’” said Rafael Fantauzzi, Country Equality, Diversity and Inclusion Officer at IKEA U.S. “Unfortunately, for many LGBTQ individuals facing discrimination, stigmatization and isolation, the four walls of a house are not always a ‘safe space.’ That’s why we’re committed to creating a more loving, accepting world – because everyone deserves to feel at HOME, every day, everywhere.”
Beyond the emotional need, there is also a real physical need. Studies find that LGBTQ individuals are especially vulnerable to homelessness, with LGBTQ youth in the U.S. being 120% more likely to face homelessness1. LGBTQ seniors are another vulnerable group, with one-third of U.S. LGBTQ seniors living at or below the poverty level2. Partnering with established non-profits such as Ali Forney Center and Los Angeles LGBT Center takes the campaign a step further by helping to address both critical physical and emotional needs of housing insecure LGBTQ youth and seniors.
“In a time where people are being asked to stay home, I am filled with gratitude that IKEA is helping us to provide a sense of home for our homeless LGBTQ youth,” said Alexander Roque, Executive Director of the Ali Forney Center. “It is during these unprecedented times that the true value and commitment of our community partners is most punctuated and most desperately needed.”
“The IKEA campaign is a perfect fit for the Los Angeles LGBT Center’s ongoing work to end homelessness and provide affordable housing for our LGBTQ youth and seniors, who are some of the most vulnerable members of our community,” said Center CEO Lorri L. Jean. “The need for these critical resources has only increased under the COVID-19 pandemic, making support from our partners like IKEA more crucial than ever.”
Consumers can purchase the limited-edition STORSTOMMA lunch bag ($0.99) benefitting both the Ali Forney Center and Los Angeles LGBT Center, or the large STORSTOMMA bag ($2.99) at IKEA-USA.com.
IKEA History of LGBTQ Support
A humanistic and values driven company, IKEA believes that equality is a human right no matter your ethnicity, race, gender or sexuality. IKEA has a long-standing history of supporting equality of LGBTQ individuals, including being the first brand to feature a gay couple in mainstream advertising over 20 years ago. IKEA firmly believes that everyone has the right to be treated fairly and to be given equal opportunities regardless of their sexual orientation or gender identity. It actively aims at creating a fully inclusive work environment, contributing to a positive change in all areas of its business and in society. IKEA was proud to join the Human Rights Campaign and 200 businesses on an amicus brief to advocate for Civil Rights Act protections for members of the LGBT+ community and applauds the Supreme Court’s recent ruling.
IKEA has been recognized for leading the industry with many inclusive benefits for LGBTQ co-workers and their families including: health/medical, dental, vision, bereavement, relocation/travel assistance, adoption, employee discount, supplemental life insurance and parental leave. The IKEA U.S. medical plan also covers a portion of gender confirmation counseling and surgery. Additionally, as part of its commitment to integrate diversity in all areas of work processes and business practices, IKEA has joined The Human Rights Campaign Foundation. IKEA U.S. has received a rating of 100% on the HRC Corporate Equality Index for the last five years.
*The STORSTOMMA shopping bag and lunch bag are limited-edition IKEA products; they will be available for purchase at IKEA-USA.com while supplies last.
About the Ingka Group: Ingka
Group (Ingka Holding B.V. and its controlled entities) is one of 11
different groups of companies that own and operate IKEA retail under
franchise agreements with Inter IKEA Systems B.V. Ingka Group has three
business areas: IKEA Retail, Ingka Investments and Ingka Centers. Ingka
Group is a strategic partner in the IKEA franchise system, operating
more than 370 IKEA stores in 30 countries – including the IKEA Planning
Studio and 50 stores in the U.S. Ingka Group operates business under
the IKEA vision – to create a better everyday life for the many people
by offering a wide range of well-designed, functional and affordable
home furnishing products. For more information on IKEA Retail U.S., see IKEA-USA.com.
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