Craftmaster Furniture Renews Licensing Agreement with Paula Deen

  •    Author: Mike Jasfer

Craftmaster Furniture announced that it has renewed their licensing agreement with Paula Deen Ventures, LLC for three more years.
“We have had a very long and successful, 10-year collaboration on the Paula Deen Home Collection with Paula and her team. The Paula Deen upholstery line has been one of the most successful licensing programs within the furniture industry. Her down home, casual lifestyle is very apparent within the collection that features over 20 living room groups and 40 accent pieces, that are available in over 800 fabric choices including the pre-correlated Paula Deen waterfall swatch program”, said Roy Calcagne, President/CEO of Craftmaster.
Craftmaster has over 500 active retailers currently carrying the collection and will be introducing several new groups in conjunction with their Spring 2020 product launch taking place this month.
“We are very pleased to be able to extend our licensing agreement with the Paula Deen team and look forward too many years of future success”, added Calcagne.
About Craftmaster Furniture: Craftmaster Furniture was founded in 1972 in Taylorsville, N.C. and specializes in moderately priced upholstery produced in the U.S.A. They provide custom order products with over 150 living room styles, domestic leather and 100 accents chairs with over 800 fabrics to choose from. Craftmaster is a subsidiary of Samson Holdings.

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