Dorel Business Re-Launches Bridgeport Brand
Dorel Business, a supplier of office, lobby, and hospitality furniture, announced that it is re-launching Bridgeport, a brand centered on function, quality, and design in commercial products. The brand will feature items in the categories of seating, tables, office and reception furniture.
Bridgeport will include two sub-categories, Essentials and Commercial. The Essentials line will focus on products that are a mix between residential and commercial quality. Offered at a low to mid-price point these items are focused on smaller, family- owned type businesses. The Commercial line will focus on items which are commercially rated, designed specifically for high traffic and commercial environments. These products will fall within the mid to high price point range.
“Over the past 80 years, we’ve built a strong reputation for quality and innovation within the commercial category, and this new brand represents that,” said Bryan Hollingsworth, Business Development Manager, “We’re focusing on design and trends to create products that are best in class for small and medium business partners in North America.”
Dorel Business recognized the need for quality commercial products in today’s age of small and medium sized businesses. The Bridgeport brand focuses on the function and quality of products while providing design features to make the space unique and inviting.
The Bridgeport brand was scheduled to re-launch at Neocon 2020, but with the cancellation of the show, will launch virtually on NeoConnect, a virtual environment to connect the Neocon community.
Bridgeport items will be available to dealers and business distributors – including but not limited to: furniture dealers, office products dealers, school supply dealers, industrial distributors, architects, contract furniture dealers, government purchasing agents, universities and colleges, and office furniture wholesalers.
Dorel Business™ brings new, affordable furniture to the professional landscape focusing on the areas of education, hospitality, office and storage. Providing innovative, affordable furnishings and hardware items, Dorel Business offers many opportunities for an office, lobby, or outdoor space. With flexible drop ship and LTL programs, direct import and bulk buy availability, and customer support team standing by to meet your needs, Dorel Business can furnish your entire space.
About Dorel Industries Inc.: Dorel Industries is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel’s strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.6 billion and employs approximately 8,900 people in facilities located in twenty-five countries worldwide.
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