Planned Twin Star Home ‘Style Takeover’ Exercise Goes Remote
Twin Star Home, maker of electric fireplaces, adjustable-height desks, and functional, design-forward indoor and outdoor furnishings, announced that it’s Style Takeover: College Edition will be going remote.
A lot has changed since Twin Star Home started planning a Style Takeover
for its April 2020 High Point Market showroom by students at nearby
High Point University. The planned showroom design project, called Style Takeover: College
Edition was a twist on the innovative Style Takeover concept introduced
in 2018, which challenges leading interior designers to create showroom
settings using Twin Star Home’s award-winning products.
“We love mentoring students and supporting the High Point community,” said Lisa Cody, Twin Star Home’s Senior Vice President of Marketing. “Despite the unprecedented challenges and uncertainty we are all facing, we really wanted to follow through on our commitment to HPU and are proud we have been able to adapt our approach to offer the students a great professional experience and a creative outlet.”
Instead of the hands-on project originally planned, the Visual Merchandising students, who are now finishing their semester remotely, have the benefit of five weekly video conferences with Cody and her team. The project will include assignments such as intro videos, mood boards, and Q&A’s with Atlanta designer Michel Smith Boyd, who has worked with Twin Star Home both as showroom designer and as a featured Style Takeover designer. “Twin Star Home is all about smart solutions, nimble thinking, and doing things differently, ” said Boyd. “Virtual work is already part of who they are, and I’m thrilled to be a part of the team working with students to make the ‘Style Takeover: College Edition’ happen.”
High Point University’s Visual Merchandising graduates work in everything from event planning to brand management to retail display design. “Twin Star Home has been incredibly generous in their willingness to reach out to High Point University students,” said Victoria Brown, High Point University Assistant Professor of Visual Merchandising Design. “They have offered to share information about their company with HPU students, provide mentorship for them, and provide them with opportunities to showcase their talents. Twin Star Home is giving HPU students a glimpse into what working for a creative company in today’s age is all about.”
About Twin Star: Twin Star Home is an award-winning designer and manufacturer of design-rich home furnishings for indoor and outdoor living and is the North American market leader in electric fireplaces. Indoor products include living room, home office and bath furniture, many with integrated media solutions. Outdoor living products include upholstered modular seating collections, dining tables, bars, fire pits and accessories. Twin Star Home is a pioneer in the transformation of the outdoor furniture business model from traditional retailing into borderless e-commerce platforms. Focused on creating products that are functional, beautiful and affordable, Twin Star Home holds hundreds of product, design and technology patents and combines the latest trends with consumer-driven innovation. Consumers and retailers alike recognize Twin Star Home for its trusted national brands: ClassicFlame®, Duraflame, Bell’O, Tresanti, ChimneyFree and TK Classics. For more information, visit www.twinstarhome.com.
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