Malouf Acquires Home Furnishings Company Salt Flat
Malouf announced its recent acquisition of home furnishings company Salt Flat offering a greater product variety to its retail partners. This acquisition adds furniture manufacturing capabilities of over 500 initial SKUs across six categories: living room, dining room, bedroom, outdoor, storage and office. VP of Sales Mike Douglas shared, “In the past, people have known us as a bedding company, but over the last year, we’ve added bedroom furniture to our lineup. These line extensions have been well received, and when we had the opportunity to acquire Salt Flat, it made perfect sense. We’re excited to build this brand and offer Salt Flat products to our partners.”
From sofas and dining room tables to dressers and nightstands, Salt Flat furnishings feature expert craftmanship, thoughtful details and enduring materials. This comprehensive product line has been curated over the last 30 years and has proven successful in retail locations throughout the Intermountain West. Now, Malouf wants to make these products available to its national clientele. Salt Flat President Mason Niederhauser commented, “We’re grateful to work with Malouf and its customers moving forward. We’re confident this partnership will create new opportunities to elevate the Salt Flat brand and reach a wider range of customers.”Salt Flat products are now available through Malouf’s container direct program, where its partners can mix and match pieces and ship product directly to their stores. Douglas added, “Our customers can continue to expect the same great service and benefits of working with us. We’re extending our services to include more categories. Our goal is to further simplify our partners’ lives, so they can work with fewer vendors and consolidate ordering.”To learn more about Salt Flat, visit saltflathome.com. Malouf retail partners can contact their sales representative to request a catalog.
About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf continues to expand its vertical integration and technology capabilities to better serve its customers with more than 400 global patents and trademarks. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For more information, visit maloufsleep.com.
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