UNITERS to Lead Efforts for the ‘New Normal’ In Home Sanitizers and More

  •    Author: Mike Jasfer

UNITERS announced that it is taking a leadership role within the Home Furnishings industry to use its  knowledge and years of experience with cleaning and care products to revolutionize how consumers take care of their furniture – and the rest of their home environments.
“At UNITERS, particularly in the United States, we are well-known for our Leather Master line of cleaning and protection products”, said Gordian Tork, Chairman of The UNITERS Group. “However, throughout the world, we have developed a wide array of cleaning and sanitizing products for a variety of business channels, including aviation, automotive, luxury leather goods, hospitality and other services industries, just to name a few. So, developing these types of products is nothing new for us.”At the UNITERS Product Research Center, based in Montecchio, Maggiore Italy, the company is stepping up quickly to find ways to participate in providing solutions during this time of medical crisis. “While the entirety of Italy has completely shut down, including all companies and stores, UNITERS has been given special dispensation to remain operational” said Tork. “We are producing various cleaning products for the hospitals there and are providing sanitizers for them to use throughout their facilities free of charge. It is one important way that we can give back to our home community and provide our team members a safe place to work and provide for their families during this unprecedented time.”

UNITERS is ramping up development and production to create products that will be impactful for their home furnishings industry partners and their consumers. The best-selling SOS Kit now offers exceptional solutions for care and protection for a variety of furniture, however a new addition to the assortment will be a sanitizer to further clean furniture to protect against harmful germs within the home environment. The ‘new normal’ for work and social interaction will be something much different once this time period has passed. The home furnishings industry needs to be ready for this new reality and partner with the right company to help them take advantage of the opportunities that this will create.“The Leather Master line of products was a significant introduction for us in the 1990’s”, added Tork. “We were able to gain the confidence of both manufacturers and retailers very quickly, and that translated directly to consumers having a great experience using it in millions of homes across the country. It is with the same intensity and expertise that we moved into a broader line of care products”.

“We at Baer’s have been a customer of UNITERS for a very long time’” said Jerome Baer, CEO of Baer’s Furniture. “I have a long-standing personal relationship with Gordian, and it is through that experience that I became aware of the quality of their care products, and the exceptional recognition that they have worldwide. We partner with UNITERS for both their care products and their protection plans, and it is very successful for us.”
“Our focus now is to work to develop even more cleaning and sanitizing products as quickly as we can for use throughout the United States”, continued Tork. “We have delivered the first quantities and recognize that we need to increase our production. Additionally, our talented team is working non-stop now to create new ideas on how we can be an important partner in a variety of industries to provide consumers with a safe place to live, work and play through our expertise and successful history of product development. I also see a big opportunity to improve the quality of the individual hand-sanitizers that we have access to today. What is offered now can be greatly improved, and UNITERS is the perfect company to take on this challenge.”
In addition to their comprehensive line of cleaning and care products, UNITERS also provides retailers access to an exceptional assortment of protection plans to offer their consumers, in a variety of terms and coverage for a wide assortment of furniture, mattresses and home furnishings. Their Bedgard mattress protectors and encasements offer peace of mind for consumers to protect their investment to support a good nights’ sleep. With the Palladio Services company as part of the UNITERS Group, retailers have access to exceptional network of service technicians for their consumers when accidents happen, and claims are filed.
About UNITERS: UNITERS is a global manufacturing company that markets and distributes home care and repair products in 6 continents and in more than 100 countries around the World. We also provide Furniture Protection Plans to millions of consumers each year through the largest furniture retailers and department stores in the United States. Founded in 1991 by Chairman Gordian Tork, and together with his father, Dr. Leo Tork, UNITERS has developed some of the most revolutionary leather care and protection products in the furniture and home goods industry. Under Gordian’s leadership, UNITERS sent out to transform the service plan and warranty administration industry with a transparent process that allows both furniture stores and consumers the ability to follow their claims process easily to ensure a quick and fair resolution.

Dr. Leo Tork was the founder and director of the UNITERS Product Research Center in Italy. He was the driving force behind the development of UNITERS innovative cleaning, protection, repair and restoration products. Today, consumers, manufacturing and retail partners worldwide rest assured knowing that the UNITERS Research Center develops the highest quality and environmentally friendly products available.
The UNITERS team worldwide is continually working to discover new solutions to improve the care and protection of furniture, textiles and bedding, and to serve as a model for innovation and responsible business practices in the service and protection plan industry.
For more information, visit www.uniters.com.

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