Shifman Mattress Partners with Italian Luxury Brand Frette on Mattress Collection

  •    Author: Mike Jasfer

Luxury handcrafted mattress maker Shifman Mattress Co. announced that it will debut a new mattress collection in collaboration with Italian luxury linen brand Frette. 
The Frette x Shifman Mattresses collection features high-quality natural materials and iconic design, crafted using traditional mattress-making techniques and skill by local artisans at the Shifman factory in New Jersey. It will be offered first in select Bloomingdale’s stores in the U.S. and online at Bloomingdales.com. 
Shifman President Bill Hammer said, “We are proud of the new exclusive Frette x Shifman collection which enhances our offering of a unique range of products that embodies the ultimate luxury sleeping experience, and unmatched comfort to benefit the overall health and wellness of our discerning customers.” 
The luxury sleep collection consists of three mattresses handcrafted using high-quality natural materials, including premium cotton for all-seasons breathability, natural latex for improved spinal support, cashmere and Joma wool, hypoallergenic comfort layers, and horsehair — a breathable, durable and resilient material that has not been used in Shifman collections before this collaboration.
The collection features Frette’s iconic Chains motif in an elegant color palette of milk and light beige, and accented with subtle design elements such as Across, Frette’s universal diagonal line jacquard, on side handles and the perimeter of pillowtop layers as well as 22-karat gold corner guards.  
The plush mattresses have been hand-tufted with Shifman’s exclusive Sanotuft® technique, resulting in a buttonless tuft that eliminates shifting and bunching. Additionally, the mattresses feature Shifman’s signature two-sided construction, a characteristic specifically designed so the mattress can be flipped for extended comfort life and durability.  
Each mattress in the collection is available with an eight-way hand-tied boxspring with extra edge support. The Riposo, which means relax in Italian, is a 12-inch cushion firm mattress retailing for $8,000. The Benessere, well-being in Italian, is a 13-inch cushion firm pillow top mattress retailing for $10,000, and exclusive to Bloomingdale’s. Sogno, Italian for dream, is a 17-inch deluxe pillow top retailing for $14,000.
“It is an exciting time at Shifman as we embark on a new collaborative endeavor with like-minded heritage luxury brand, Frette,” said Hammer. “The long-standing brand equities of integrity, craftsmanship, unparalleled quality, and attention to detail remain core philosophies of both companies making our partnership seamless. Alone we are incomparable, but together we are extraordinary. 
Filippo Arnaboldi, CEO of Frette, said, “We are thrilled to further elevate the sleep experience through this new product category in partnership with Shifman Mattress Company. At Frette, we are proud to offer clients high quality products that stand the test of time in terms of style and craftsmanship. When we met with Shifman Mattress Company, we could see there was a connection of a storied history for both brands as well as a shared commitment to crafting the finest products using the best materials. The collaboration felt like a natural evolution as we begin to celebrate our 160th Anniversary.”
 
About Shifman Mattress Company: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 127 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.
 
About Frette: Since 1860, Frette has endeavored to produce linens and home furnishings of unparalleled quality. From its bases in Monza and Milan, Frette employs only the finest fibers and most skilled artisans to craft a range of products that have come to embody luxury, comfort and creativity across the globe. Known for their chic, original design and inimitable finish and feel, Frette bed linens can be found in many of the world’s most prestigious hotels as well as in the most discerning private homes, yachts and aircraft.
Historically, Frette linens have been featured everywhere from the altar of St. Peter’s Basilica to the dining car of the Orient Express, and more than 500 European royal dynasties have slept beneath its sheets. Today, Frette operates more than 100 boutiques worldwide, retails online and provides bespoke services to the most illustrious client list in its sector. With a heritage defined by craftsmanship and an outlook rooted in innovation, Frette will continue to dress the world’s most remarkable beds for generations to come.

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