La-Z-Boy UK now supplying Minerva

  •    Author: Mike Jasfer

La-Z-Boy UK is now supplying the Minerva Furniture Group. The global recliner brand’s new models became available to the buying group’s 200-plus retail members on 1st March. 
La-Z-Boy will exhibit at Minerva’s private members’ show from 19-20th May at Stoneleigh Park Exhibition Centre, Warwickshire, which it will use to meet members and gain feedback on its latest range, with a view to developing some exclusive designs.
La-Z-Boy’s head of sales for independents, Tristan Pyke, believes the partnership will be mutually beneficial. He says: “Minerva’s customer profile suits our requirements very well. In general, they are able to invest in the brand and dedicate sufficient floor space to attract customers into a branded shopping environment. We met a variety of Minerva customers at the January Furniture Show so have had numerous enquiries already since joining the group.”
Roy Beagent, group business manager at Minerva, adds: “We’re always looking at ways to add value for our members, so we are delighted to welcome an internationally renowned brand such as La-Z-Boy to our network of suppliers. We’ve had a lot of interest from retailers looking forward to seeing the products first-hand at our spring exhibition.”

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