Chairish Announces Virtual Spring Preview
Chairish (www.chairish.com) recently announced that in light of the cancellation of many important design events and the postponement of this Spring’s High Point Market, they’ve come up with two ways they can support the design community.
Chairish will support the design community in two ways:
Featuring the “Dealers of High Point”: Chairish will host a feature on The Dealers of High Point, featuring the exceptional inventory of the beloved dealer community who regularly present at High Point’s Antique and Design Center and 214 Modern Vintage. This feature will give designers who rely on these venues for sourcing a way to access these important one-of-a-kind items via Chairish.
Introducing the Chairish Virtual Spring Preview: To address brands and designers need to connect soon, they are presenting a first ever “virtual preview,” that will enable leading brands to virtually present their lines to the Chairish community of 25,000 interior design professionals through a web-based editorial series. Participating brands will also offer their collections for sale on Chairish.
Their hope is that by opening up their online platform to the industry, they can mitigate the immediate impact of event cancellations and allow brands and dealers to virtually connect with the trade, our industry’s most valuable buyers.
“As important design events continue to be canceled or postponed, Chairish is seeking to support the design community by providing an alternative and virtual way for brands and dealers to reach trade professionals. Chairish will leverage our powerful online platform and large audience to enable brands and dealers to digitally present their newest inventory to designers and design lovers, in lieu of in-person venues at this time. Let’s keep this industry rolling!”
— Anna Brockway, Chairish Co-Founder and President
What is The Chairish Virtual Spring Preview?
Charish is inviting brands to join their Virtual Spring Preview by signing up here for more information.
The Chairish Virtual Spring Preview is a first ever web-based editorial series hosted on the Chairish platform. Brands will have dedicated editorial segments where they are invited to tell their brand story, introduce new product releases and present the highlights of their line and sell portions of their line or samples via a linked branded storefront. Chairish will invite our 25,000 trade members to view this web series on our site and discover what’s new from leading brands, in lieu of market week attendance and coverage.
Benefits Chairish Will Offer to Participating Brands:
Dedicated Chairish-produced and promoted online series where each brand representative virtually tells the story of their brand and presents their new collections.
Promotion of the series and participating brands to Chairish’s 25,000 strong interior design community.
Promotion of participating brands and the series to Chairish’s approx. 500,000 Instagram followers (via Chairish + ChairishByDesign Instagram profiles)
A complementary storefront for any participating brand on Chairish.
Editorial coverage that includes all participating brands and will be featured on the Chairish blog and in the sizable Chairish newsletters.
Opportunity to offer the brand’s line or samples for sale on Chairish with optimal merchandising support that includes:
Special, early access to our trade members
Trend roundups featuring their products
Exclusive collections, including Chairish’s “Best of Spring Market” collection
Tags on our favorite pieces (“Chairish Picks”) to highlight exceptional design
Slated to rollout week of April 20, 2020
Deadline for brands to apply HERE is by March 20, 2020
Inclusion is free. Participants must list 50 items or more.
How to Participate:
If you’re a brand not currently selling on Chairish and would like to be included in our upcoming sale, click HERE, fill out the form, and a member of our friendly Chairish team will contact you. Deadline to apply is March 20, 2020.
If you are a brand listing on Chairish, simply reach out to your account executive to express your interest and request additional information
List a minimum of 50 products to be included in the online series and subsequent promotion
List a minimum of 100 products to be included in the Instagram takeover
Agree to have Chairish use your brand name and logo for promotional purposes around the series
About Chairish: Chairish is the most extensive online shopping destination for luxury home furnishings. Founded in 2013, Chairish delights more than three million monthly shoppers with its expert curation of exclusive and diverse inventory, spirited attitude, refreshing shopping experience and award-winning customer care. Architectural Digest named Chairish the #1 “can’t live without decorating app” that “will change the way you shop for furniture online.” Entrepreneur lists Chairish as one of “best entrepreneurial companies in America” and IAB recently named Chairish a “Brand to Watch in 2020.”
The leadership team is comprised of veteran technology entrepreneurs who created some of the biggest global travel brands alongside well-known fashion and design industry executives. Investors include Altos Ventures Ltd, Azure Capital and O’Reilly AlphaTech Ventures.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux