Wayfair Introduces Collection of Mid-Century Furniture and Decor
Wayfair Inc., an online destinations for the home, recently unveiled Foundstone, a Wayfair-exclusive collection of attainable and updated mid-century furniture and décor including rugs, housewares and lighting that evokes beauty and stylish expression for customers who want elevated modern looks for way less. Foundstone features an assortment of more than 2,500 options spanning living room, kitchen & dining, bedroom, bathroom, outdoor and more.
Foundstone offers a distinct selection of modern, minimalistic furnishings infused with rustic and glam touches that are gallery-worthy yet cozy, functional, and affordable. With options available in various sizes and for multiple uses, Foundstone provides thoughtfully designed products to help maximize space without compromising on style.
“Customers rely on Wayfair for an unrivaled selection of furniture, décor and more – that means providing options that check the box on quality, comfort, style and price,” said Steve Oblak, chief merchandising officer, Wayfair. “While maintaining exceptional standards on factors that are most important to our shoppers, we are able to provide an affordable solution to create an impressive modern space with Foundstone. We are thrilled to introduce a tailored shopping experience that invites customers to easily find modern pieces that will beautifully transform the home.”
The thoughtfully designed collection complements modern style with a range of furnishings that are easy to mix and match. Foundstone pieces feature clean lines and striking silhouettes, made from natural materials such as wood, cotton and jute, as well as mixed metals and sleek finished surfaces. The collection also offers vibrant wall art, abstract wallpaper designs, and lighting ranging from flush mounts and sconces to chandeliers, pendants and lamps.
Similar to other Wayfair furniture, décor, home improvement items and housewares, Foundstone is backed by the brand’s exceptional customer service that offers dedicated support to ensure a seamless shopping experience from beginning to end. Shoppers can also take advantage of Foundstone product imagery, detailed descriptions, and customer reviews to make more informed purchase decisions.
For more information, visit www.wayfair.com/foundstone.
About Wayfair: Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 14 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.The Wayfair family of sites includes:
Wayfair – Everything home for every budget.
Joss & Main – Stylish designs to discover daily.
AllModern – The best of modern, priced for real life.
Birch Lane – Classic home. Comfortable cost.
Perigold – The widest-ever selection of luxury home furnishings.
Wayfair generated $6.8 billion in net revenue for full year 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 12,100 people.
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