Emma reports record year
After reporting revenue of €80.5m in the previous year, German mattress brand Emma – The Sleep Company (Bettzeit) achieved a turnover of €150m in 2019 – an increase of +86%. Emma’s impressive growth across six years has been supported by just €5m in funding.
“From the very beginning, we have set the course to be able to scale our business model quickly, first across Europe and then globally,” says co-founder and CEO Manuel Mueller. “Emma is now online in 21 countries and in 2019 we generated a large share of our sales outside our home market. The fact that 2019 became such a record year for us is also due to our entrepreneurial freedom of choice. We can simply act very agile and often secure opportunities immediately.”
Emma’s team grew from just under 200 to more than 300 in the past year, with around 100 team members at the company’s Frankfurt-based headquarters dedicated to the various country teams.
Dr Dennis Schmoltzi, who founded the business alongside Manuel, adds: “The whole team has done an excellent job. 2019 was already the second full fiscal year in which we have grown profitably from cash flow.”
Investments continue to be made in Emma’s R&D division, and this year the company aims to increase sales by €50m to almost €200m.
Pictured: Manuel Mueller und Dr Dennis Schmoltzi