Corsicana to Offer 25 Boxed Bed Options from All 5 Brands
To capitalize on the growing demand for boxed beds, Corsicana Mattress announced that it is expanding to include roll-packed mattress offerings in each of its five brands. Corsicana Mattress Company will offer 25 boxed bed models across its five brands – from its promotional Sleep Inc. to its premium NightsBridge – to arm its retail partners with product that offers merchandising options across a wide price point span beginning with $199 and climbing to $999.
The move gives brick-and-mortar retailers the ability to expand their omni-channel strategies with a complete merchandising program to better compete against the increased number of e-commerce brands.
With the boxed bedding category now commanding more than 20 percent of the market, Corsicana is positioning its brands to harness the growth in the under $1,000 price realm for boxed beds.
“As the boxed bedding segment continues its growth trajectory, Corsicana is taking an omni-channel view of all of our brands to enable retailers to have a competitive advantage over the online marketers,” said Michael Thompson, chief executive officer of Corsicana Mattress. “Consumers continue to embrace buying beds online, and we expect that movement to continue. Our strategy provides retailers a comprehensive offering to connect with those consumers both online and in their stores.”
All five models in Corsicana’s Early Bird brand, designed specifically as an online brand, are sold boxed. Renue, a nine-bed brand, features five boxed beds; American Bedding, the company’s largest brand with 22 designs, includes six boxed designs; and Sleep Inc. offers five of 11 models as boxed beds and will add two new boxed models in January. NightsBridge, the company’s upper-tier brand, will be adding two boxed beds to its current eight traditional designs in January.
As a domestic manufacturer, Corsicana’s product also affords retailers the opportunity to develop boxed bed programs with less working capital, improved delivery and attractive margins versus offshore alternatives.
About Corsicana: Founded in 1971 in Corsicana, Texas, Corsicana Mattress operates factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has a mattress-in-a-box line that simplifies delivery. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service. Its mission is to provide hard-working Americans with innovative and affordable sleep products that improve their quality of life.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux