GfK predicts rebound in consumer confidence

  •    Author: Mike Jasfer

GfK’s Consumer Confidence Index has recorded a sharp increase in optimism for the economy over the coming year, with the overall index increasing three points to –11 for December. Four measures increased – including the major purchase index, which increased by three points to +3 (one point higher YoY).
Joe Staton, client strategy director at GfK, says: “There’s a clear sense of a change in consumer sentiment this month. The picture for the year to come is much stronger with a two-point improvement in how consumers view their personal financial prospects and a very healthy seven-point jump on how they see the wider economy next year.
“We haven’t seen such a robust increase in confidence about our economic future since the summer of 2016. Despite official warning signs about the flatlining of Britain’s economy, we know that record high employment and below target levels of inflation are helping to boost consumers’ expectations for the year ahead.
“Importantly, for the retail sector, we also have an upwards revision in our major purchase index, a key figure during the remaining shopping days of 2019. The overall index score has failed to break into positive territory for the past four years due to confusion and uncertainty about the future direction of the UK. A great many people will be gazing into their crystal balls right now – ours indicates a rebound in confidence in 2020 based on renewed optimism and energy for a post-Brexit Britain.”

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