John Lewis and Waitrose present Excitable Edgar Christmas ad
This year, John Lewis & Partners and Waitrose & Partners have come together to create the company’s Christmas advert, Excitable Edgar, which tells the story of a girl and her dragon friend to Can’t fight this feeling by REO Speedwagon (re-recorded by Bastille).
Craig Inglis, customer director at John Lewis & Partners, says: “I’m delighted our two brands have come together for this year’s Christmas campaign. It’s a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.”
The advert was created by adam&eveDDB and directed by Dougal Wilson, with media planning and buying by Manning Gottlieb OMD.
It will first air on television during ITV’s The X Factor: Celebrity on 16th November, and will also be shown in cinemas, advert breaks, VOD platforms and catch-up services. A set of bespoke Edgar animations have also been created to appear throughout December.