Shifman Touts Virtues of Cotton and Two-Sided Mattresses
Shifman Mattress announced that it is extolling the virtues of old-world craftsmanship and nature’s finest cotton for a luxurious sleep experience as it unveils its quilted collection at High Point Market, October 19-24.
This new, premium quilted collection features five two-sided totally revamped from the company’s previous quilted line for enhanced comfort levels and aesthetics.
Consisting of up to 34 pounds of natural cotton upholstery, these new quilted mattresses offer all-natural breathability that keeps the sleeper cool without chemical additives. The collection is adorned by new fabrics with a luxurious look and distinctly softer hand than its predecessor.
All five mattresses are two-sided with foam edge support for a solid seating edge and cleaner, tailored profile. The two starting models offer foam edge support on a Semi-Flex foundation, while the three deluxe models are foam encased on working boxsprings and offer three comfort levels – firm, plush and plush pillow top. The retail set price ranges from $799 to $2,699.
“Shifman’s quilted collection with two-sided, cotton mattresses and working boxsprings is far superior to premium products by other brands,” said Shifman President Bill Hammer. “The unrivaled quality and craftsmanship at these price points make this quilted collection an easy sale on retail floors. As much as other brands try to compare their products to Shifman handmade items, our Vintage, Masters and American Heritage collections stand alone in a superior level of quality and comfort.”The quilted collection debuts in the Shifman High Point showroom located in the Hamilton Wrenn district at 315 Fred Alexander Pl., 2nd floor (above Sherrill Furniture) at Red Line shuttle stop 18.
About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 125 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux