Rebrand for BFM’s London Fabric Show

  •    Author: Mike Jasfer

Offering upholstery fabrics, soft furnishing fabrics and fabric treatments, the BFM’s fabric show has been rebranded as BFM Fabric Show London.
The 2020 event returns to the West Stand of Chelsea FC at Stamford Bridge, Fulham on Tuesday 25th and Wednesday 26th February.
The change of name from The London Fabric Show to BFM Fabric Show London is to ally the show more closely with the BFM, and enables the event to expand, with the potential for more fabric shows elsewhere in the UK.
Speaking of the changes, Nick Garratt, BFM MD, says: “The 2020 show will feature a fresh look and new branding – aligning it more closely with the BFM, while retaining its admired and unique character. A new distinct and contemporary logo design accompanies the name change and is also being rolled out for the first time. The logo and rebranding reflect the BFM’s desire to be both current and forward-looking as we respond to the needs of our members and the wider furniture industry.”
The new branding was developed in collaboration with the creative agency Orbital Vision, a member of the BFM.
A refreshed website will be launched today, and registration will be live in the first week of November.

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