Palliser Announces Brand Restructuring and New Executive Roles

  •    Author: Mike Jasfer

Canadian furniture manufacturer Palliser announced an update to its organizational structure, dividing the organization into four brand channels and re-aligning the executive leadership team.
Continuing to be the core of the business, the Palliser brand brings the company’s exceptional commitment to quality to all key categories of upholstery and casegoods, offering whole home solutions that span a variety of styles and core price points. This brand also encompasses the recently announced Sarah Richardson for Palliser partnership.
Pinnacle, Palliser’s luxury residential line showcases the company’s design capabilities and craftsmanship. Under the OEM and National Accounts brand channel, Palliser offers white label opportunities and the development of exclusive product for national accounts. The newly created Integrity brand’s upholstery product line will focus on value and volume while maintaining the highest levels of quality. Integrity will also include the Quantum Chair line.
“To keep pace with the ever-evolving global furniture industry, we are making these adjustments to our organizational structure, positioning our brands to best lead in their respective segments of the market,” says Peter Tielmann, President and CEO of Palliser.
To support the restructuring, Palliser announced new roles for two members of its executive team.
Roger Friesen, Chief Revenue Officer, will provide leadership to the sales, marketing and the new brand channels. Since 2001, Friesen has held executive positions with Palliser and was President of Casana Furniture, which Palliser acquired in 2017.
Mike Hofmann, Chief Operating Officer, will oversee both operations and finance branches of the organization which include procurement, manufacturing, logistics, customer service, product development and pricing. Hofmann joined Palliser in 2018 with executive level operational experience from various multinationals including Beaulieu America, Serta Simmons and Sealy.
Wendy Ferris, Chief Culture and People Officer, will continue in her role of providing executive leadership to Human Resources and be a driving force behind developing and implementing strategic initiatives.
Cary Benson, President and Chief Executive Officer, formerly President of Palliser, will continue in his role leading Encore, Palliser’s contract business.
 About Palliser Furniture Holdings Ltd.: Celebrating its 75th anniversary this year, Palliser is the largest manufacturer of upholstered leather furniture in North America. Known for its exceptional commitment to quality, the company produces a full range of upholstered products in leather and fabric including stationary, motion, sectionals and recliners and is an industry leader in the home theater seating category. In 2017, Palliser acquired Casana casegoods, making the company a complete lifestyle furniture designer and manufacturer. In 2019, Palliser partnered with designer and HGTV personality Sarah Richardson to produce four fully realized merchandise collections which extended the company’s offerings into new categories of rugs and textiles.

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