Nice Link Powers On with Niche Strategy

  •    Author: Mike Jasfer

Pictured are power motion group 4130 (top) and power motion group 4157.

Nice Link Home Furnishings, a key vertical resource of designed fabric and leather upholstery to top furniture brands and Top 20 retailers, announced that it is unveiling some of its strongest designs in power motion to High Point Market along with its strategy in its leather power motion niche.
Nice Link’s new power motion collections this season show how this vertically integrated manufacturer owned and run by respected industry veteran Echo Yu has persevered through the U.S.-China trade war by focusing on developing distinct power motion designs with stationary styling, top grain leathers and the finest attention to detail from factory floor to its U.S.-based sales team.
In its expansive showroom on the tenth floor of Market Square Textile Tower, Nice Link will introduce more than 30 power motion groups in various styles including contemporary and transitional with traditional elements and covered with leathers in different grades and finishes.
Nice Link President Jay Carlson said he expects the showstoppers to be leather groups that resemble stationary frames with an off-the-floor look that appeal to more women who want cleaner lines and more sophisticated style in addition to comfortable and functional seating.
“Designing and delivering quality product at a strong value has always been our strength, and over the past year with the challenging market conditions we have worked tirelessly to continue to deliver that value to our partners with solutions that mitigate retail increases,” said Carlson.
Power motion group 4157 is a prime example of the strong product and value. It is a transitional style with traditional elements featuring power recline and headrest functions with USB port, covered in top grain leather with a stunning wipe-off finish. The medium-width track arms gently slope along the length of the arm and front, accented by hand-applied nail heads, down to three-inch tapered wood legs. Suggested retail on the power motion sofa in leather is $1,599-$1,999.
In a casual contemporary style, power motion group 4130 features curved track arms and four-inch chrome legs. It offers power recline and headrest with optional power lumbar. The 82-inch power motion sofa in leather has a suggested retail price of $1,399-$1,699.
 About Nice Link Home Furnishings: Nice Link Home Furnishings is a vertically integrated operation with 1,700 skilled employees across a 1.5-million-square-foot campus in Haining, China. Its world-class operation includes a fabric mill with an in-house team of international designers, cut and sew fabric and leather, and 20 lines of upholstery manufacturing that serve many of the top U.S. manufacturers and retailers.

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