Legacy Classic Kids, Monarch Furniture Partner in Back-to-School Social Media Contest
The winner, 11-year-old Giovanni in Whitehall, Pennsylvania, was presented the rustic modern style work station.
Legacy Classic Kids recently introduced its brand to thousands of parents with young children across the country in a highly-targeted social media back-to-school giveaway of a Study Hall desk.
The winner, 11-year-old Giovanni in Whitehall, Pennsylvania, was presented the rustic modern style work station with document stand and cork-board back, USB ports and 3-way LED touch lighting by retailer Monarch Furniture, based in Easton, Pa. earlier this month. The connection gave the merchant an opportunity to begin a long-term customer relationship with the winner and his family.
The contest, which ran for two weeks in August, invited consumers to “Pick their favorite” between two Study Hall desks and to comment on why it was their favorite. The winner was selected from all who commented and then announced on the LC Kids Facebook page.
“The back-to-school giveaway we promoted on Facebook and other social media platforms was extremely successful and a great way to introduce Legacy Classic and LC Kids to an entire new group of followers,” said Christopher Phillips, director of marketing. “We were very pleased with the hundreds of positive comments and shares generated. Our goal is to continue to engage and educate consumers on the quality, appealing designs and modern functions that go into Legacy Classic’s product line.”
Chip Margula, owner of Monarch Furniture said that the retailer enjoyed participating in the product presentation event at the store and meeting the winners.
Jessica, Giovanni’s mother, was delighted, posting, “Thank you sooo much Legacy Classic Kids for this beautiful desk! My son can’t wait to organize all his school supplies and get prepared for back to school. He especially loves the (document stand) that he can put his iPad on, which will also be handy for his music book when practicing his instruments. I love the color and sleek style and how everything can be tucked away. My son is 11, so this desk is perfect for him as he gets older as well.”
About Legacy Classic Furniture: Legacy Classic Furniture is a leading supplier of quality fashion bedroom, dining, accent and youth furniture to retailers across the U.S. and Canada and a growing number of international locations. Based in High Point, N.C., we are celebrating our 20th year in business in 2019. As part of the Samson Marketing portfolio of brands, we utilize state-of-the-art manufacturing, global logistics, and best-in-class service. Additional Samson brands include Universal, Baker and Lacquer Craft Mfg., and licensing programs Rachael Ray Home and Paula Deen Home.
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