Isaac Knorr Named President of Knorr Marketing
Isaac Knorr has been named President of Knorr Marketing.
Isaac Knorr has been named President of Knorr Marketing, the North American leader in marketing independent Home Furnishing Retailers. The 36-year old Knorr takes the helm at a time when the agency is experiencing exponential growth by facilitating a number of emerging technologies, such as targeting IP (Internet Provider) addresses to serve online ads that match-back retail sales to home addresses, and using OTT (Over-the-Top) to deliver commercials. OTT enables targeting specific demographics/lifestyles matching a retailer’s customer profile on Internet Streaming TV programming and on devices people use to access online programming (e.g. HULU, Sling TV, Smart TVs, Roku, etc.).“I am truly thankful to work with family and our staff family,” said Isaac Knorr. “Working with my Dad directly and being mentored in business and marketing has been one of the greatest experiences I’ve been privileged to have. I’m proud of our agency legacy and look forward to continue helping our clients build their brands and reach their goals.”Knorr began his career with the agency in 2006 as Production Department Manager. In 2011, he joined Knorr Marketing’s Account team, began working with clients directly, and helped develop the agency’s KnorrWeb platform. He was named Chief Operating Officer in 2018. He has three brothers and a sister who are also employed at Knorr Marketing in various leadership roles: Benjamin, Joshua, Aaron and Katie.
Isaac Knorr’s father, Douglas Knorr, who founded the agency in 1986, continues at the agency as Chief Executive Officer. “It has been a pleasure to watch Isaac grow into a strong marketing executive,” said Doug Knorr. “We are all excited to see Isaac guide our Knorr Marketing team of 60 professionals and our clients into the future.”
About Knorr Marketing: For more than 30 years, Knorr Marketing has focused on building stronger brands, increasing qualified traffic and increasing the bottom line for its clients. The agency provides strategic planning, creative production for print/broadcast/digital media, public relations, sales promotions, website development, social media and media buying services. Headquartered in the resort community of Traverse City, Michigan, the firm serves clients throughout the United States.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux