Vispring broadens scope with affordable line
Last month, Vispring launched a new sub-brand, J.Marshall by Vispring, which draws on the legacy of Canadian-born engineer James Marshall – a spring visionary who had a close association with Vispring and the invention of the pocket spring, and whose work has resonated throughout the bedmaker’s long history …
The J.Marshall collection targets the younger profile customer, or first time-buyer, looking for a modern look in an affordable bed – but one that comes with the assured comfort and quality for which a brand like Vispring has built a reputation over many generations.
All the J.Marshall mattresses and divans are made in Vispring’s Plymouth factory by the same craftsmen who make the main Vispring range, and come with a 10-year guarantee.
The four mattresses in the J.Marshall by Vispring collection boast strong visual appeal, with a unique plaid design in pastel colours on the ticking. They are simply named J.Marshall numbers 1, 2, 3 and 4, with spring counts rising from 1000 in the No.1 model to 1600 in the No.4.
Mattresses No.1 and No.2 are turnable, whereas No.3 and No.4 have the addition of pillow tops to enhance the comfort and sleep experience. This presents an easily understandable selling ladder for sales staff, combined with strong differentiation in terms of design and proposition.
Naturally, any brand connected with the Vispring name is made using only fine materials and fillings. The Belgian mattress ticking comes with M-Pure, a non-chemical fire retardant. The natural fillings – cotton, wool, silk and alpaca – are sourced through Vispring’s trusted suppliers, and all the divans and headboards are made using FSC-certified wood.
The mattresses look particularly impressive when displayed with the J.Marshall low-profile divan, which offers a choice of bed legs in brushed brass, brushed silver, or black chrome. There is also a modern headboard, available in a range of high-quality fabrics in contemporary designs.
The J.Marshall by Vispring collection promises to offer consumers high-value, high-quality products from a brand in which they can trust.