Hypnos to reveal its ethical vision

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  •    Author: Mike Jasfer
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Bed industry innovator Hypnos will unveil a series of new initiatives at this year’s Bed Show, where it promises to take customer comfort and sustainability to the next level …
As part of its aim to get everyone sleeping well, sustainability pioneer Hypnos will launch two unique mattress collections dedicated to new levels of comfort and material traceability. Each collection has been designed with a plush new look and a high degree of edge-to-edge support, to offer premium sleep comfort with solely natural fillings. 
The ranges will also boast impressive tailoring and quality, providing mattresses with the real “sleep-good factor” that so many consumers are demanding. With the importance of good sleep and ethically made products high on the consumer and media agenda, this latest collection will help retailers meet demand by providing a mattress tailored to all these exacting needs. 
These new collections are underpinned by Hypnos’ soon-to-be-revealed vision for ethical transparency and innovation – a first in the UK bed industry. 
Working in collaboration with expert partners, Hypnos aims to create a new benchmark of standards by ensuring all the different materials that go into a bed are responsibly designed, sourced and managed in a way which has not yet been accomplished in the industry. The initiative will focus on key factors such as integrity and safety, with a focus on low carbon footprint, animal welfare, land management and supporting the communities of the farmers who help to produce these materials. 
Richard Naylor, Hypnos’ sustainable development director, comments: “We’re incredibly excited to be able to showcase our new vision for comfort and sustainability at the Bed Show 2019. With the launch of two unique mattress ranges, we are once again pushing the boundaries of innovation to meet consumer demand for excellent sleep.
“Our vision and plans for the future are something that’s never been done before. It will ensure that bedmaking is so much more transparent – something we feel is lacking in the industry. This is crucial to ensuring consumer satisfaction and continued innovation and viability for retailers and suppliers. 
“No company has done more than Hypnos to champion these issues over the last few years – including reducing our carbon footprint and offsetting 6820 tonnes of CO2 to date – that’s the equivalent of 869 million smartphones getting charged! This pledge is part of our ongoing commitment to the environment, and to lead the way in responsible comfort innovations, pushing the boundaries of design wherever we can.”
Visit this British, family-run business at next week’s NBF Bed Show (stand C40) to find out more.

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