The Big Question: Which new technologies are having the biggest impact on your business?
What do you think? From emerging trends to the latest business principles, Furniture News is setting out to gauge the trade’s feelings on a variety of industry-specific topics. Today, we’re asking: “Which new technologies are having the biggest impact on your business?”
Nick Garratt (BFM): Driving for paperless operation through new workflows and document management systems has enabled setting up a virtual office solution
Jessica Alexander (NBF, AKA PR): Improvements in cloud-based computing mean that staff don’t all have to be office based in the future
Emma Leeke (Leekes): Configurability of products online – presenting size options, rendering fabrics etc online to better represent the extent of the range to those researching online
Dids Macdonald (ACID, The Furniture Makers’ Company): I (along with many others) are fascinated with AI and 3D technology, and from an IP perspective these are the hot topics
Steve Adams (MattressOnline): For an online business like MattressOnline, the continual growth of shopping on your mobile is having a massive impact. Browsing, by its very nature, is more casual on mobiles, but it’s much harder to navigate and display product content. As a result, it’s harder to convert visitors to customers. This trend is only going one way, so as a business we invest a lot of time improving our mobile experience
Rob Scarlett (Scarlett Design): 3D modelling. The tech is so advanced that you have to be up to speed on it
Mike Murray (Land of Beds): Augmented reality (AR) will allow people to see what products will look like in their home before they make a purchase. This significant development will not only bring together the online and offline worlds – offering a virtual showroom experience – but will also help to significantly reduce return rates, as people can check the product will fit before they place an order
Gav Boden (GB Agencies): Social media demands, online marketing and content
Keen to share your answer to the next big question? Follow @FurnitureNewsED on Twitter to have your say!