Soft-Tex International to Launch New Bedding Technologies Lineup at Fall 2019 New York Home Fashions Market

Soft-Tex International to Launch New Bedding Technologies
Lineup at Fall 2019 New York Home Fashions Market_5d52513c3e8af.jpeg
  •    Author: Mike Jasfer
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Soft-Tex recently announced several new
innovations ahead of the Fall 2019 New York Home Fashions Market with
new technologies, collections, and operational efficiencies.
EPIC Chill and EPIC Warm powered by REACTEX

Soft-Tex’s market presentation will be headlined by cooling and
warming collections of product featuring coordinated EPIC branding as
EPIC Chill and EPIC Warm. These collections are powered by Soft-Tex’s
revolutionary REACTEX Technology which provides long lasting, active
cooling or warmth. The technology is a patent-pending system which
controls the flow of energy to provide your ideal temperature. The
warming REACTEX technology and coordinated EPIC branding are brand new
innovations for this market along with updated designs and product
categories. EPIC product lines include pillows, toppers, protectors,
seat cushions, blankets, and more.
Adjust-A-Cube Adjustable Collection

A leading trend in the bedding market is adjustability and
customization. In line with this theme, Soft-Tex is pleased to unveil
the Adjust-A-Cube collection featuring products filled with a
proprietary cube fill which can be easily opened adjusted to the user’s
ideal comfort level. The New York market presentation will feature an
Adjust-A-Cube™ pillow and topper. The Adjust-A-Cube concept is also
available with “ice” cubes powered by REACTEX for cooling.
Wellness

Soft-Tex will continue to showcase new innovations under its Beauty
Overnight, Fresh & Clean, and Soothing Relaxation themes as shown
last market. Highlights include CBD infused bedding, new scented pillows
(including applying the technology to fiber pillows), and beauty
overnight innovations with infusions focused around skin rejuvenation
Sustainability

After a strong reception, the presentation of EcoPEDIC and its
innovative Leaf Rating System will be expanded and show new Talalay
latex pillow options and sustainable mattress pads, toppers, fiber
pillows, and more.
Launch of Duvet Product Line / Luxury Suite Collection

Due to increased customer demand for hotel quality product, Soft-Tex
is pleased to announce its planned entry into the duvet category with
opening price point and luxury options of duvet inserts and covers.
Soft-Tex has also developed a merchandised collection of hotel quality
bedding items under the Luxury Suite brand with a coordinated look and
feel.
Vendor Direct Fulfillment

The Vendor Direct area of Soft-Tex’s showroom will showcase several
new product lines tied to key buckets of consumer search interest and
will showcase several innovations in dropship operations and sustainable
packaging.
“We’re proud at Soft-Tex to be an industry
leader in bedding technologies producing new and truly revolutionary
ways to help the world get a better night’s sleep. This market, our
technologies offer consumers total comfort customization through
integrating personalized climate control and firmness adjustability into
their sleep experience. I am truly excited for retailers to see these
and many of our other on-trend collections like wellness,
sustainability, and luxury,” remarked Soft-Tex Chief Executive Officer
Jeff Chilton on the introductions.
Showroom Information and Appointments:

Soft-Tex will showcase all of the above innovations in its 230 Fifth
Avenue Showroom Suite 1204 available by appointment during New York
Home Fashions Week, September 16th-19th, 2019. For appointments, please
contact Showroom Manager Eric Hasper at ehasper@soft-tex.com or
visit https://soft-tex.com/market-appt/

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Soft-Tex International to Launch New Bedding Technologies
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