Pavilion Broadway to Unveil New Photography Studio
Designer furniture retailer, Pavilion Broadway, announced that it is set to reveal their first-ever professional photography studio. The company has invested over $60,000 in this specialist workspace which will be dedicated to taking high resolution and high-quality images using 360 technology. As consumer trends continue to focus on the ever-growing dominance of online retail, Pavilion Broadway’s photography studio will provide an online shopping experience for the company like never before. Unique product shots and lifestyle imagery will enable customers to browse products on the website as if they were viewing them in-store. The project is set for completion by the beginning of August 2019.The photography studio will be built with state-of-the-art camera and lighting equipment, including a 5-metre turntable to create a series of exceptional, high-quality images. Situated within a newly renovated area of Pavilion Broadway’s 25,000 sq/ft warehouse, the suite is placed in prime location for new products to be professionally photographed from the moment they arrive. The turntable will offer a complete 360 digital visualisation of products, giving customers the ability to view furniture items from every angle available at spectacular levels of detail. The photography studio is the core project within a larger investment including moving to a specialist Content Delivery Network (CDN). This fast, high performance platform focuses on better serving Pavilion Broadway customers and making the website more accessible to users anywhere in the world with stunning high resolution product imagery in order to make informed purchasing decisions. This innovative technological advancement is a first for Pavilion Broadway, seeing their newest and most popular products brought to life in exclusive photography. Following the launch of their trade arm of the company in February 2019, the introduction of a professional photography studio marks a major step forward for this family-run business, demonstrating Pavilion Broadway’s extent of growth and recognition as a distinguished brand. Over the past 11 years, Pavilion Broadway has seen their boutique furniture shop in the picturesque Cotswold village of Broadway expand into a fully-fledged designer furniture and interior design business. As one of the few independently owned retailers in the UK to invest in this type of cutting-edge technology, Pavilion Broadway is demonstrating a significant advancement in online customer experience, set to change the game within the furniture and interior design industry.David Ewart, Managing Director of Pavilion Broadway, says: “As a family-run business, it’s a particularly exciting time for Pavilion Broadway. The photo studio marks the first of many investments we are making to improve our customer experience digitally. We have confidence that the photo studio will set us apart from other retailers as we will now have the ability to provide unique, high-quality product imagery. Not only will this strengthen our online customer journey, but we will also have the capacity to offer a greater online catalogue of exclusive products, matched with spectacular one of a kind photography.”First examples of new photography will be visible on the website from the beginning of August. For more information, visit the Pavilion Broadway website, providing access to their full online catalogue.
About Pavilion Broadway: Pavilion Broadway is a family business founded in the picture-book countryside village of Broadway in the heart of the Cotswolds. Since opening in 2008, the company has grown from strength to strength through its showroom and website avenues, developing its own unique contemporary style.In July 2017, Pavilion Broadway expanded its bricks and mortar presence, opening a stunning 28,000sq/ft showroom on Tewkesbury Retail Park in Ashchurch, bringing household brands such as Duresta, Tetrad, Vispring and Farrow & Ball to the local area. Pavilion Broadway now has two beautiful showrooms in the counties of Worcestershire and Gloucestershire. For more information, visit www.pavilionbroadway.co.uk.
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