Southerland Unveils New Five-Model ‘American Sleep Elite’ Collection at Las Vegas Market
Independent mattress producer Southerland recently unveiled a five-model lineup of hybrid mattresses to its popular American Sleep brand at Las Vegas Market. Called American Sleep Elite, the collection mimics the build of the company’s Signature Elite lineup to broaden the reach of the top-selling group.
Designed to retail from $1,599 to $1,999, the American Sleep Elite models are built around an 8-inch zoned wrapped coil system, and they include premium cushioning materials such as copper-infused memory foam and latex. Two of the new models also have a one-inch layer of MicroLuxe coils below the quilting layer.
“We’re committed to providing our retail partners with great products that resonate with consumers while protecting their distribution so that they remain competitive in today’s selling environment,” said Bryan Smith, president and chief executive officer of Southerland. “American Sleep Elite offers a proven design that we know will sell.”
The two models with MicroLuxe coils feature a box top design and have a one-inch layer of copper-infused memory foam immediately below the layer of coils. The plush version also includes two layers of comfort foam, while the firm version has a single layer.
Models without MicroLuxe coils are cushioned with gel-infused memory foam and high-density comfort foam, and one model features a layer of premium latex.
All five models in the American Sleep Elite collection feature a premium Tencel cover, which improves moisture wicking because it is more absorbent than cotton, softer than silk and cooler than linen.
The new collection will be on display at Southerland’s Las Vegas showroom, B-965.
About Southerland: Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly-owned transportation company. The company’s seven production and distribution facilities in Nashville, Tennessee; Cleveland, Ohio; Phoenix, Arizona; Oklahoma City, Oklahoma; and Tualatin, Oregon, total more than 480,000 square feet.
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