Corsicana Mattress Adds 5 Roll-Packed Models to RENUE Line

Corsicana Mattress Adds 5 Roll-Packed Models to RENUE
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  •    Author: Mike Jasfer
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Corsicana Mattress reports that it is expanding its presence in the boxed bedding arena by adding five roll-packed mattresses to its popular RENUE line, boosting the e-commerce-friendly brand to nine foam and hybrid models. The newest models retail for $599 to $799 in queen.
Using proprietary sleep science and technology to deliver clear benefits for better sleep, RENUE features copper-infused comfort layers to help people fall asleep faster and stay asleep longer. The line also offers advance-cooling properties and quick recovery from temperature regulating materials.
The new top-of-the-line RENUE model is a hybrid mattress with a 12-inch profile that features a layer of pocketed coils for independent support.
Developed using Corsicana’s proprietary consumer segmentation, RENUE is for the health conscious consumer who views sleep as an important component of their well-being.
“Since its introduction, Renue has become one of our top selling brands. Sleep remains in the spotlight as an element for a healthy lifestyle, and Renue is designed to offer restorative sleep to active consumers,” said Mike Loomis, executive vice president of product development and innovation of Corsicana Mattress. “Our target consumer conducts a great deal of online research, and as the health benefits of sleep remain in the spotlight, offering easy-to-order, easy-to-ship RENUE models provides a smart option for our retail partners looking to offer an online selection or grow their cash-and-carry business.”The RENUE expansion is occurring along with the addition of six roll-packed mattresses to the company’s flagship American Bedding line. The expanded lineups will be unveiled at the Las Vegas Market, July 28-Aug. 1, and Corsicana’s Las Vegas showroom, space B-1300, will open one day prior to the official market opening.
The new products have been developed at Corsicana’s recently opened product innovation center at its Dallas headquarters, where an integrated team of designers, engineers and marketers strive to enhance innovation in the under-$1,000 mattress segment.
About Corsicana Mattress: Founded in 1971 in Corsicana, Texas, Corsicana Mattress now operates 10 factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has a mattress-in-a-box line that simplifies delivery. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service. Its mission is to provide hard-working Americans with innovative and affordable sleep products that improve their quality of life.

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Corsicana Mattress Adds 5 Roll-Packed Models to RENUE
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